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As an experienced printing & marketing company, trade shows are a big part of what we do. It’s not easy to miss the more obvious graphic design aspects of trade shows — branded clothing, flags and backdrops, and printed leaflets or booklets… But what about promotional giveaways?

Promotional giveaways are a great option at trade shows for growing brand recognition, generating leads, and more. No matter your budget or brand, there’s something in our range of products to suit you and your business.

They’re great for your marketing strategy

Even outside of trade shows, promotional products generally are a great way to boost your marketing strategy. High-quality, useful products can help build a reliable image for your brand and get your branding out into the world. Including an email address and telephone number on your product can ensure that getting in touch is as simple as possible, too. The result? You might be the first business a potential customer reaches out to.

For some quick tips on how to optimise your promotional giveaway marketing strategy, this article from Exhibitor Online outlines 12 great ways to make the most of your budget.

They make you stand out from the crowd

At a trade show, you want your display to be as visually appealing as possible. A personalised stand or backdrop is usually a given, but promotional giveaways can go one step further towards getting you noticed.

Promotional giveaways stand out even after the trade show, too — attendees are more likely to remember your brand’s name after a trade show if they received a promotional product.

They increase booth traffic

Between the booth that offers you a free item versus the booth that offers you nothing, which would you rather visit first? At a trade show, you and your competitors will be vying for attention, and promotional giveaways can give you that leg up over the competition by attracting higher traffic. 

People feel favourably towards free things, so it goes without saying that they can help increase traffic. And once you have faces at the table, that’s when you can start to make sales.

You can choose from almost any kind of product

The sheer variety of branded products available means you can choose the best product to suit your goal for the trade show you’re attending. 

Are you just trying to increase brand awareness? Then a more affordable, small item might be the most effective choice. Pens and bags are something of a cliche at this point, but can still be a reliable option. On the other hand, if you’re being more selective with who receives a product, something more expensive can really impress.

They create brand awareness

Everyday items can make great promotional giveaway products because they can go straight from the trade show into daily life. Think about how effective branded fashion can be — every pair of eyes that views the product also views the brand’s logo. 

Don’t keep your branding locked behind your website and at shows: the trade show might be over, but your giveaway product is still doing its job. For the promotional product, the trade show is just the beginning.

Where to buy custom branded promotional products

Will you be attending a trade show soon? If so, now’s a great time to take a look at promotional products for your brand. At Printing.com & Nettl Athlone, we pride ourselves on using impeccable graphic design skills to provide branded products that are both high-quality and affordable. With a range of printing, web, promotional, event and marketing services, we’ve got all your promotional needs covered, 


Browse our catalogue today to find your perfect product or get in touch with our team if you have any questions!