Writing a good design brief is tricky, even if you’re an experienced pro. Mastering how to create one is important though, as it will improve communication with your chosen design agency.

So, what is a design brief? In this short guide, we’ll cover the basics so you know where to start.

And once you’ve created yours, why not get in touch? We’d love to help you with your design project.

Why do I need to write a design brief?

Let’s say you’re an event planner and need to promote an important exhibition. You’ll probably need promotional leaflets, brochures – and even a dedicated website to promote the activity.

You’ll be working to a tight deadline, of course. This means you won’t have time for long calls with lots of design agencies. In fact, most will ask for a brief before quoting your project.

Whether you need help with graphic design, web design, or canvas printing, creating a clear brief will save time – meaning you’ll get your quote much faster.

How long does a design brief need to be?

Don’t worry, it doesn’t have to be very long. A short, well-written brief is better than a lengthy document – which would probably confuse your designer and lead to more questions than answers. So, keep it high level and simple.

Who needs to write the brief?

This really depends on the size of the company. Large businesses tend to hand this task to a marketing director. However, a managing director or owner will probably be responsible for in the case of a small business.

But this isn’t set in stone. If you asked your team ‘what is a design brief?’, who’d know the answer? There you go. That’s the person who should be assigned the task.

What sort of project needs a design brief?

Briefs are needed across a range of industries and for:

  • Website design
  • Graphic design

Exhibitions including:

  • Branded displays
  • Flags
  • Brochures
  • Leaflets
  • Ecommerce
  • Clothing

To be honest, a brief is always better and saves time, in the long run, to ensure your expectations are met.

Contact Athlone Printing to discuss your next project

Now that we’ve answered ‘what is a design brief?’, why not email yours to athlone@printing.com. Do you have a question or need something else? Then call us instead on (090) 6477054.