Is there such a thing as ‘standard poster size’? Understanding your options before planning and sizing your design is essential – otherwise, you could waste time and money.

In this short guide, we’ll talk about standard poster sizes and try to make this sometimes daunting topic more accessible.

Typical dimensions of a poster

A standard international poster measures 21 x 30cm. But the size you need will vary depending on (i) the purpose of your poster; (ii) and, where you need to display it.

Whether you’re planning a corporate event, wedding, or exhibition, it’s important to understand the different standard poster sizes before taking the next step.

Small Poster (A3) – 29.7 x 42cm

Are you planning a local event or creating an insert that will go inside a newspaper to advertise a product or service? If so, a small poster will be more than sufficient.

It’s twice the size of a piece of printed paper. And it doesn’t cost as much either – as less paper and ink will be used.

There’s less room for complex designs, though. Therefore, the layout should be minimalist and use few words.

Medium Poster (A2) – 59.4 x 42cm

Retailers love this option, which fits neatly into a shop window and is big and bold enough to distract passing shoppers keen to snap up a bargain.

That said, this isn’t a large standard poster size – which means layout, text, and images will need to be carefully chosen to achieve the desired impact.

Large Poster – 61 x 91cm

If you want to get your audience’s attention, nothing less than a large poster will do. A printed picture this big would be perfect for advertising a rock concert, special event, or movie.

Because this size is frequently used, finding a frame won’t be a challenge. You’ll also be able to create elaborate designs and include details that wouldn’t fit on a small or medium-sized poster.

What if you want to go bigger?

True, sometimes big isn’t big enough. So what do you do if standard poster sizes don’t fulfil the scope of your brief?

Fortunately, there are two large format printing poster sizes available for you to take advantage of.

These are as follows:

  • One-sheet posters – 99 x 102cm. These are often used for advertising movies in cinema foyers.
  • Bus stop posters – 102 x 152. These are used to advertise a range of products and services.

Other considerations to factor in

Not everyone knows how – or has time to – design and print a poster. That’s why business owners and individuals often hire a printing company to take care of the process.

A specialist printer can sometimes help with graphic design and web design too – making it easier for its customers to market their product, service, event, or special occasion.

How can we help?

Whether you need help designing and printing a poster, or something entirely different, contact our friendly team for help and a quote today.