Booklets come in different shapes and sizes. They are typically smaller than books and have fewer pages. They are typically used as instructional manuals, recipe books and marketing brochures.

Booklets have the ability to effectively deliver your message and capture your audience’s attention. To make the most out of them, it is important to think deeply before going to print. Here are some ideas on how to get your booklet ready for your next marketing campaign.

Set your objectives

When designing a booklet, the first thing is to determine your audience and objectives. Decide what topic you want to discuss and make sure to focus on it. The goal is to send your message clearly to avoid beating around the bush. By setting clear objectives, you can make the process a lot simpler.

Use appealing images

Place images and illustrations into your booklet to make it visually attractive. If you have sufficient budget, consider having your pictures taken by a professional. Having compelling images can increase reader engagement and help people better understand the message you are trying to convey.

Be consistent with your design elements

To ensure that your booklet has a cohesive look, try to be consistent with page margins, fonts, spacing, colours and visuals. Use one to two fonts that go well together for the entirety of your booklet, preferably one for the title and another for the paragraph. You must also choose colour schemes that complement the other visual elements.

Choose the right binding

The type of binding you choose can affect the overall appearance of your booklet. You should discuss with your printing and binding company what you want to achieve and they can help you choose the right binding for your booklet.

For booklets with few pages, saddle stitching will be appropriate. It is a cost-effective binding method that uses staples to bind the papers together. However, the pages may not open completely flat. Perfect binding are the ones you see on paperbacks. It uses resin to stack the papers together and delivers a professional look. Wire binding requires punching holes on the edges and inserting wires to hold the pages together. This is a great option if you want to lay your booklet flat on the table.

Athlone Printing has an established reputation for delivering quality print products at competitive prices. Our highly experienced team can offer you advice and solutions that will provide the best results. For your printing and binding needs, get in touch with us today.