In today’s competitive business world, branding is essential for success. Branded clothing with eye-catching graphic design is one of the most effective, non-digital methods to establish your brand and increase your company’s visibility. Plus, branded clothing often looks great not just on your employees, but your customers too!
Build brand recognition
One of the main benefits of branded clothing is that it helps to build brand recognition, especially with impactful graphic design that showcases your business logo. When your employees wear clothing with your company’s logo, colours, and slogan, it creates a lasting impression in the minds of potential customers. Branded clothing can help to establish your company’s identity and differentiate it from your competitors.
The more people see your branded clothing, the more they will become familiar with your brand as a whole. And an increased presence will maximise the chances of them becoming customers in the future. Essentially, anybody wearing your branded clothing becomes walking billboards for your company, and this is a powerful marketing tool — especially with eye-catching graphic design.
Engaging graphic design
To create effective branded clothing, you need to invest in quality graphic design. The design of your branded clothing should be consistent with your company’s ethos and visual identity. You need to ensure that your logo and colours are displayed prominently and that any text is easy to read.
For example, Nike logos are instantly recognisable because of their familiarity, they are synonymous with success and are a household name. The simple “tick” conveys the brand’s ethos, identity and style. An established logo, partnered with branded clothing, is a recipe for becoming memorable.
Employee morale
Did you know that branded clothing can also help to boost employee morale? When staff members wear branded clothing, they feel like part of a team and can take pride in their work. This can be particularly important in industries where employees are customer-facing, or spend a large portion of their day engaging in client-facing activities. It can help maintain a professional and cohesive image all round.
In addition, branded clothing often makes your team feel looked after. It can be a great way to reward and motivate employees — either by providing them with branded clothing as part of a staff uniform or as an incentive after a big win.
Cost-effective advertising
Branded clothing can also be a cost-effective way to advertise your business. While traditional advertising methods can be expensive, branded clothing is a one-time cost that can provide long-term benefits.
By providing your employees with branded clothing, you’re essentially getting free advertising every time they wear it. Whilst branded clothing is not recommended as a standalone marketing strategy, when paired with effective digital marketing tools such as quality web design, compelling graphic design and a streamlined SEO strategy, it can be a great investment in your business. An SEO agency can complement all of these tools together to create a successful, long-term strategy for your business.
Branded clothing with Athlone Printing
At Athlone Printing, we use heat transfer technology to print perfectly onto our cotton-based t-shirts, and we can also advise you on the best printing techniques to use to ensure that your branded clothing looks great and is durable.
In addition to branded clothing, we are also an established SEO agency. From web design to PPC advertising, we can support you with all things digital. Get in touch today to see how we can help elevate your business.