Marketing goals are vital for measuring your business’ success. Setting your goals is a completely different experience from actively achieving them.
In this article, we break down the entire process.
A Full Analysis
The first step is to reflect on all of the information you currently have. This analysis will help you see where you are doing well and where you can improve.
Do you have a website? You will want to take a look at that. What about social media platforms, graphic assets and printed pieces?
This breakdown should help you see exactly where you would like to set your goals. For example, your business’ Instagram page may be booming with photos of your work, but you don’t have enough followers. This could then become your goal.
Making It Measurable
The pathway to success is lined with markers! You’ll need to create a measurable way to track your success. Maybe this will be based on visits to your website, graphic design material you create or how many readers you would like to visit your blog page.
This number will be tailored to you and your business based on the analysis you have taken before. Each and every business is unique. Therefore, your goals will be unique too.
Create a method where you can track your progress. For some, this will be using something like Google Sheets to track the number of followers. For others, you may wish to use ready-made reporting platforms such as Google Analytics and Google Search Console.
Here at Athlone Printing, we understand how valuable marketing can be for a business. That is why we can assist you with everything from web design, printing and binding services, large scale photo printing and so much more!