Whether you’re looking for sleek and minimalist or vibrant and modern, your web design reflects your brand personality. And what successful websites have in common is an effective branding strategy that communicates your persona at a glance. As an experienced SEO agency, we can help you get the best out of your website branding with these five simple tips.
1. Focus on functionality
Your web design will be driven by its functionality. Because what your website does is at the heart of your brand. If your design is unresponsive, clunky or frustrating to use, that reflects poorly on your brand.
Your website functionality should directly play to your brand. So consider ways you can go the extra mile for your customers to make every visit memorable.
2. Layout is key
What about your layout? should be engaging and always clear. It’s essential to your brand voice and how you communicate with your customers. And even if it’s complex, it should always be logical and follow a clear hierarchy.
You might want to lead your viewers down a few tempting rabbit holes. Or make navigating your website as straightforward as possible with clear buttons and menus. If your brand is highly visual, you should reflect that in your use of brand images and colours that remain consistent across all your visual assets.
3. Create a content strategy
Your content communicates your brand identity and offering through the strategic use of blogs, videos and more.
As such, it’s good to provide content that introduces customers to your brand and emphasises what you can do for them. Plus, it can have a reach beyond your website through social media, newsletters and link building.
Above all, your content should showcase what makes your brand unique. Every blog post or brand story should cement your brand voice and elevate your content. Aim to add value for your customers with information demonstrating how your brand can solve problems and deliver solutions. And keep your tone of voice consistent to build brand recognition effortlessly.
4. UX is king
If you want to build brand awareness, you need to focus on the user journey. From the moment they land to the moment they click buy, your customers expect their experience to be as seamless as possible.
Designing for UX and creating a streamlined UI (user interface) is critical. Everything from your layout and content to responsive design should be focused on creating a flawless experience that mimics the experience in a bricks-and-mortar store.
By using consistent brand assets at every visual touch point, you can elevate the impact of your website branding. Minimise text and ensure your brand colours, typography and imagery work harmoniously. Then tie the visuals to ease of use, accessibility and responsiveness for optimum results. Finally, ensure your website is mobile-friendly, as search engines prioritise mobile views over desktop to rank your site.
5. Optimise your web design for SEO
Search engine optimisation (SEO) helps your website rank higher in search. If you want to appear on page one on Google, SEO web design drives organic traffic to your site and builds user recognition. In addition, SEO builds trust, relevance and authority that can all boost your search engine rankings.
Using the right keywords, optimising your metadata and creating high-quality backlinks are all valuable ways to build your profile. In addition, aligning your brand with targeted search increases website exposure and builds brand awareness.
Athlone Printing for web design and SEO
At Athlone Printing, we offer a complete web design and SEO package to kickstart your website branding and improve search visibility. For a free website audit and consultation, contact the team today.